Our story began in the 1940s when the toy industry was virtually non-existent in Turkey. Despite the difficult conditions of the time, our founder had a deep love for toys and was determined to change the industry he worked in. He started the company with the production of painted tin soldiers on a small 40m2 area. Over time, the company expanded, and the second generation joined the team, ushering in the age of plastic toys. Today, our company has grown to become a leading manufacturer of toys with the most advanced technology and sophisticated machinery over a production area of 85,000m2 with 2000 workers.
At our core, we are dedicated to children and their colorful lives. Our products are designed with great care by our team of professionals to cater to the health and developmental needs of children. We strive not only to provide entertainment but also to contribute to their mental and physical growth. Our eco-friendly, innovative, and modern approach to manufacturing enables us to impact the lives of children worldwide.
We strongly believe that every child deserves access to high-quality and enjoyable toys made from safe and healthy materials. By combining technology with creativity, we aim to lead the industry and reach more children around the world. Our ultimate goal is to achieve the same leadership status globally that we have attained in our home country. We are still working with the same enthusiasm and our goal is to continue leaving beautiful traces in the lives of children by producing unique and creative toys that bring joy and learning to their lives.
